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Seven Days of Andinet: 7 Seconds with Nuobelle

In celebration of Andinet Directory™, China’s directory for all things black and the awesome talent listed in it, Black Livity China has been partnering with some awsome brands for a series of giveaways!! 

Today’s giveaways are hosted by Nuobelle, a beauty brand which focuses on black hair and skin, creating products which are all-natural for all hair and skin types.

Black Livity China sat down with the founder of Nuobelle, Anita Nuo-ire Tinubo Maala to find out more about her brand.

Read on to find out more!

Why did you start your brand?

It has been a struggle over the years for the black community in China to find the right beauty products that works for them mainly because Chinese  products are not made to suit us. I had to remedy the problem and thus Nuobelle was born.

What one thing would you like people to know about your brand?

80% of the raw materials are sourced from the motherland (Ghana). All our products are handmade, tailored to fit your needs.

Celebrate Yourself! – Tell us a bit about your achievements since starting Nuobelle 

It’s been merely a year and a half  since our inception; Nuobelle commenced with two products but currently boasts of eleven products which have all gained so much popularity among the black community and with more in the pipeline.

What’s next for you and your brand?

Nuobelle was created for the black community in china. We now seek to expand our market based and increase exposure. It is time for the rest of the world to experience Nuobelle.

If you weren’t from the country you are from, where else on the motherland or in the African diaspora would you come from and why?

I’d be South African because I experienced South Africa a lot through television and this has endeared me to their rich culture and history. In addition SA is a nation that has great tourism potential notably the wildlife. It’s therefore a place I yearn to be.

With Andinet meaning unity, what has been the best example of unity in your community that you’ve seen in China?

BlackEXPO is unity personified. The maiden edition was held in Beijing in 2018. BlackEXPO has been more than a market with it’s captivating performances including poetry, art and dance to it’s effervescent cosmopolitan crowd. It has really been a true sign of unity among the black community in Beijing and Shanghai.

Why are you a part of Andinet Directory™?

Andinet Directory™ is pure brilliance, exactly what the black community need right now, a platform to introduce black businesses,organizations and individuals. Nuobelle seeking to increase it’s exposure will certainly want to be a part of this initiative.

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Did you know that Andinet Directory™ was developed by Dephlex Creatives?

Dephlex Creatives are a creative agency passionate to provide awesome and affordable digital solutions through a unique partner experience, helping their committed partners to succeed online. All of which is fancy talk for “We provide strategy, branding, design, development and marketing services.” 

What do you think?


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Written by Black Livity China

Guyanese scholar, activist and author of ‘How Europe Underdeveloped Africa’ Walter Rodney once tasked those who consider themselves Pan-Africanists with three main responsibilities. ‘To talk about Pan-Africanism’, he tells us, ‘is to talk about international solidarity within the black world…whichever sector of the black world we live in, we have a series of responsibilities. One of the most important is to define our own situation. A second responsibility is to present that definition to the other parts of the black world…A third responsibility…is to help others in a different section of the black world to reflect on their own specific experience’.
Rodney reminds us that open communication between black communities across the world is crucial to the Pan-African vision, and furthermore that we should not allow ourselves to be limited by borders and geographical confines. We should be reminded that the movement does, and indeed always has transcended these things.
Whether or not we decide to subscribe to the principles of Pan-Africanism, they can serve as an important reminder and lesson that we can take and apply to our own predicament as black people both in China and on a wider scale across the world.
Black Livity China was created with the belief that we should extend these responsibilities to ourselves and our communities; ‘to define our own situation…to present that definition to the other parts of the black world…and to help others in a different section of the black world to reflect on their own specific experience’. 

Black Livity China is a media platform that aims to showcase matters relating to the lives, wellbeing and overall experiences of black people either inside China or in relation to China and her people for the benefit of our global community.

This is an effort initiated by members of our community; by us, for us

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